Joliette is a luxury hair & skin care brand for women of colour & style. Our luxurious blends not only look and smell amazing but give your hair & skin the special care they need without harsh chemicals or artificial colourants.



  • Why Spell Magazine recommends Joliette?

    My Mum Joliette taught me to work at being exceptional in everything I do. Because she taught me this, I now teach my daughter to be extraordinary. It's so important that we pass this on to the next generation of young women that they are Remarkable, Spectacular, Exceptional & Extraordinary.


    We hope to help young women in the UK realise how Spectacular they are and in turn help farming communities in the Caribbean.

    'Joliette' products are made from natural ingredients inspired by a life in the Caribbean. We use amazing ingredients to make extraordinary products for extraordinary people like you.


    Spell Magazine fell in love with our Joliette Caribbean Vanilla Hair Mud Mask adding our 'miracle masque' to their list of 10 of the best treatments for afro hair available today.


    Look at what experts across the board are saying about Joliette's unique combination of ingredients & gorgeous packaging!


    I cannot live without the Caribbean Healing Butter Balm, which contains mango, lemongrass and coconut oils and is a dream to use and the Curl Me Soft hair moisturiser whips curls into shape and is beautifully fragranced with Caribbean Berry.” – Natalie Clue in Company Magazine



    When I received Joliette hair products to review, the excitement was real, this brand has everything I love, it’s dedicated to women with curly hair and it’s also natural and made with rich and powerful natural ingredients that will treat my hair. I’ve been using the Joliette Caribbean Berry Curl Me Soft, non-stop for the last month and I absolutely love it. I loved that it did not dry my hair out made it shrink, I totally recommended. Helena Cesar, Hairdressers Eyes


    Find our gift sets and luxury hair and skin care products today! BUY NOW!


  • About Us

    Press, Testimonials and more...

    Created by a Mother/Daughter Team

    Joliette was created by mother and daughter team Alicia & Joliette, seen here pictured with ex dragon Theo Paphitis after winning a 'Small Business Sunday' award.


    Alicia, a drug scientist who developed an interest in drugs and poisons, soon became interested in the various chemicals in black hair care products.


    With support from her mother Joliette, a former headmistress and namesake for the Joliette range, they began to explore the herbs, oils and butters from the Caribbean that were used to maintain and repair damaged hair and skin and found them to to be quite effective.


    "I created Joliette in honour of my mother, for whom the brand is named and for my daughter and her growing gorgeous curls" Alicia


    Featured on Company Magazine Website

    Blogger Natalie of Beauty Pulse London has only great things to say about us and our Joliette Caribbean Body Butter Balm in her article on Company Magazine website.


    I cannot live without the Caribbean Healing Butter Balm, which contains mango, lemongrass and coconut oils and is a dream to use and the Curl Me Soft hair moisturiser whips curls into shape and is beautifully fragranced with Caribbean Berry.” – Natalie Clue in Company Magazine

    Featured in Black Hair Magazine

    Featured in the 'Naturally Fabulous' section of Black Hair Magazine.

    Recommended By Spell Magazine!


    We were excited to see Spell Magazine recommend Joliette’s Caribbean Vanilla Hair Mud Mask  as one of 10 of their best treatments for afro hair!



    Made with Bentonite Clay, this hair mask takes the fuss out of cleansing your hair the right way. Unlike most messy clay masks, just apply the product straight onto wet or dry hair and leave for 15 minutes, there is no need to make a paste. All you have to do next is wash the product out with a conditioning treatment, or apply as a pre shampoo treatment!


  • Shop Now

    Check out our products.

  • Joliette was created out of a love for science, beauty & the Caribbean.

    Caribbean Curls

    For Refreshed, Revived Hair

     Caribbean Vanilla and Caribbean Berry 

    Hair Products


    • Curl Me Soft 

    • Whipped Creamy Leave In

    • Nourishing Shampoo

    • Hair Treatment Mask

    • Hydrating Mist


    Buy Here

    Caribbean Radiance

    Our luxury facial range for beautifully clear skin that glows. In Natural Coconut or a mix of Passionfruit & Sandalwood



    • Moisturiser

    • Serum

    • Face Wash

    • Face Scrub (oily skin)


    Buy Here

    Caribbean Body

    Cleansing Milks and Body Moisturisers with Caribbean ingredients: coffee, lemongrass, prickly pear seed for ultimate moisturisation



    • Butter Balm

    • Body Lotion

    • Coffee Scrub

    • Cream Wash


    Buy Here


  • Unique Ingredients

    We believe that the ingredients used by our ancestors are just as effective now as they ever were.


    • Prickly Pear Seed Oil

    • Liquorice

    • Mango Butter

    • Avocado Butter

    • Coconut Butter

    • Lemongrass

    • Pomegranate Extract

    Fruit Extracts

    Joliette Products are:

    Natural, Organic,

    Paraben & Sulphate Free,


    Propylene glycol-free,

    Silicone-free, DEA-free,

    Artificial colour-free.


    We use fruit extracts rather than artificial colourants or harsh chemicals.

    Caribbean Inspired

    Joliette is an AfroDeity company.

     AfroDeity Ltd. retails natural Caribbean Inspired hair and skin products. The ultimate goal is to help small farmers in the Caribbean reinvigorate the declining agricultural industry to stop a dependence on importation of essential foodstuff.


    To purchase Joliette products see our website


  • Contact Us

    We love to hear from you it really makes our day! We used these products ourselves and love to talk about them. 

    Email Us





  • Joliette Brochure 2014

  • For the Woman who has everything

    Every woman deserves a little luxury in her life. Why not pamper yourself with our exquisite product ranges refreshingly inspired by the Caribbean. Caribbean Vanilla and Caribbean Berry for hair, Caribbean Body for skin and Caribbean Radiance for face.